Lina María Echeverri Cañas

Lina María Echeverri Cañas

Lina María Echeverri Cañas

Recognized as the Best University Professor in Colombia by Premios Portfolio and Professor of the Year in Marketing by Top 10 P&M. For her contribution and leadership in the marketing, advertising, and communications sector, she was recognized as Women to Watch Colombia by Ad Age (USA) and Revista P&M. Being selected by LinkedIn as one of the ten most influential voices in Latin America earned her the LinkedIn Top Voices LATAM recognition. She was the creator of the Center of Experience for Future Rosario University Students “UR Generation,” pioneer in Colombia, which was awarded the ANDESCO Award for sustainability in the Market Environment category. She holds a Ph.D. in Economic and Territorial Integration and Development from Universidad de León and an MBA from Tecnológico de Monterrey.