Corporations, business groups and other business organizations are increasingly concerned about social challenges that directly impact the future of capitalism. Colombia’s Fundación Social (FS)—a century-old Latin American business group—has operated from its begginings under two different but closely interrelated guidelines: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS’ mission, and business firms are instrumental. Remarkably, despite decades of growth as a ranking business group, FS’ underlying objective remains grounded in concern for the poor: ʻʻTo fight the structural causes of poverty.’’