CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS

CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS

CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS
Social Science

CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS

CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS

At first glance, the term "consumer culture" is associated with the world of merchandise, shopping centers, commercial ads, and advertising brands. But this book reveals that this expression has a much deeper meaning: it is the culture in which we live, shaping a big part of our identities and affecting how we behave and connect.

". . . researcher and professor of the Getulio Vargas Foundation, the author reveals with forceful arguments throughout her analysis how the culture of consumption . . . became the cultural hegemonic form of our time. . ." —Jõao Anzanello Carrascoza, Galáxia

  • CONSUMER CULTURE: FOUNDATIONS AND CONTEMPORARY FORMS
  • Isleide Fontenelle
  • Fundação Getulio Vargas
  • Available Worldwide
  • Portuguese
  • Printed, Electronic
    • 978-852-2519-43-9
  • No
    • Juliana Demier Costa
    • Juliana.costa@fgv.br
    • +55 (21) 3799–4429