CREATIVITY MANAGEMENT. DEVELOPMENT OF NEW PRODUCTS FOCUSED ON THE CUSTOMER
CREATIVITY MANAGEMENT. DESARROLLO DE NUEVOS PRODUCTOS CENTRADO EN EL CLIENTE

CREATIVITY MANAGEMENT. DEVELOPMENT OF NEW PRODUCTS FOCUSED ON THE CUSTOMER
CREATIVITY MANAGEMENT. DESARROLLO DE NUEVOS PRODUCTOS CENTRADO EN EL CLIENTE
- 204 pages
- Chile
- Ediciones Universitarias de Valparaíso
- 2017
Regarding the thematic focus addressed in this book, the first thing to keep in mind is that both for creativity itself, and for its management in a specific context -as well as for any other intangible asset- the main thing is to recognize its existence, since otherwise, it is impossible to acquire, manage and understand its business value. Here arises, the first great achievement of this work: to provide the reader with one of the most relevant and updated compilations on creativity, as an object of study and discipline applied to management.
- CREATIVITY MANAGEMENT. DEVELOPMENT OF NEW PRODUCTS FOCUSED ON THE CUSTOMER
- Claudio León de la Barra
- Pontificia Universidad Católica de Valparaíso
- Available Worldwide
- Spanish
- Printed
-
- 978-9561-707-06-1
- No
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- María Teresa Vega Segovia
- gerente.euvsa@pucv.cl
- +56 (32) 227–3901