Regarding the thematic focus addressed in this book, the first thing to keep in mind is that both for creativity itself, and for its management in a specific context -as well as for any other intangible asset- the main thing is to recognize its existence, since otherwise, it is impossible to acquire, manage and understand its business value. Here arises, the first great achievement of this work: to provide the reader with one of the most relevant and updated compilations on creativity, as an object of study and discipline applied to management.