How long do I have to work doing something I don’t like? How do I know I’m doing the right thing before it’s too late? This publication’s main goal, based on the author’s experience as a consultant on the strategic management of people and organizational learning, is to propose a different view of the mainstream labor market, assuming a strategic rationale which does not revolve around getting a trendy job (or the one you need to avoid bankruptcy), but around recognizing what it is you do best and finding where do you acquire greater value. Diseña tu carrera is targeted at those who are exploring the labor market for the first time, at the future graduates from different programs and specialties, as well as at those young professionals who have recently concluded their studies in higher education institutions.