What are the most different aspects of the advertising texts produced for digital media?, What should an advertiser who writes texts for the Internet pay attention to? The main objective of this book is to investigate the language of real life to observe how the use of words is transformed into the digital advertising medium. Taking into account the main characteristics and the most current conditions of the advertising texts written in the digital world, this book presents the reader information that will help him to recognize and understand the most fundamental and necessary aspects so that he can create high quality advertising texts that meet the demands of digital technology in the world.