Do you know what the profitability of your company’s marketing strategies is? Companies that do not measure the profitability of their advertising investments have been shown to waste a lot of money. It is time to do a real financial analysis and that is why The ROI of Marketing Decisions. A Profitability Approach was written. This book links marketing metrics to the company’s finance. Examples on how to quantify, understand, and interpret financial reports, determine profitability, and make better decisions are explained through case analyses, which will allow making better decisions on the company’s marketing and, simultaneously, making it competitive while creating more attractive products and services for consumers.