SEMIOTICS OF CONSUMPTION
SEMIÓTICA DEL CONSUMO
Eduardo Yalán Dongo explores the current market’s hyper consumption and accelerationism through signs found in graphic ads, logotypes, brands, colors, concepts, and other elements embedded into the consumption logic. Semiótica del consumo proposes the study of these trends and limits of consumption registered at a sign level. The first two chapters present semiotics and its method oriented toward the study of the logic of consumption and its strains within a society. The three final chapters are based on this cartography made of signs to apply it to the study of color and logotypes in the market, the consumer and its representation in the advertising narrative. A book intended for communication and marketing professionals, and for those willing to improve their knowledge of the importance and role of signs in advertising.