This book aims to analyze the construction of news in the articulation between journalism and strategic communication, investigating the impact of this relationship on the fabric of information. What contracts are established? How are news reporting criteria defined? How is the sense of truth effect achieved? In search of answers to these questions, the author connects three domains of knowledge – discourse analysis, hermeneutics and theories of journalism -, transforming its borders into membranes. Besides, it reflects on the configuration of informative discourse in a convergence zone, which is constituted in the public scheduling process and has implications for the social construction of reality.