The construction of the public figure. Theatrical strategies to communicate effectively

La construcción del personaje público. Estrategias teatrales para comunicarse con efectividad

La construcción del personaje público. Estrategias teatrales para comunicarse con efectividad

The construction of the public figure. Theatrical strategies to communicate effectively

La construcción del personaje público. Estrategias teatrales para comunicarse con efectividad

This book focuses on the scenic and scientific approach to oral communication. Through effective theories and exercises, he teaches how to build a compelling and extraordinary speech, and to represent it organically and credibly through the body and the voice. The text is conceived as a manual to capture the attention of viewers, for example, during an academic or business presentation, in a sales or negotiation situation or everyday conversation.

Bearing in mind the knowledge accumulated by the theater over centuries, and recent neuroscientific research, the author presents solutions for the different aspects related to public performance: What to do with your hands and how their movement impacts thought and voice; What is the strongest way to start an exhibition; What are the techniques that allow you to generate emotions; How to establish eye contact that not intimidating the viewer; How to develop skills to improve verbal fluency when is necessary to improvise; what is stage presence, and what are the principles that allow optimizing it. To what extent the gestures condition thoughts and vocal and discursive performance. How and when to move in a public presentation. How to make music with your spoken voice and overcome monotony when expressing yourself.

With simplicity and in a very entertaining way, the author offers principles, theories, examples, exercises, and recommendations that allow building, before any spectator and communicative situation, a credible and high-impact public figure. This character will surely become the best version of each one, both in private and professional life.

  • The construction of the public figure. Theatrical strategies to communicate effectively
  • Adyel Quintero Díaz
  • Colegio de Estudios Superiores de Administración
  • Available worldwide
  • Spanish
  • Printed, Digital
    • 978-958-898-835-1
    • 978-958-898-836-8
  • No
    • Felipe Reyes
    • felipe.reyes@cesa.edu.co
    • +57 (1) 339–5300, Ext. 2144